Books Speak Volumes When Developing Relationships – Component 1

Write-up by Nick Nanton

Copyright (c) 2010 Nick Nanton

How Writing Your Own Book Makes You the Center of Conversation

In “The Relationship Age,” it’s at times actually hard to be heard. Absolutely everyone else is texting and Facebooking, not to mention IM-ing and emailing, and occasionally it appears the longest you can get someone’s attention is for 140 characters or less.

Talking in Twitter-sized bites, however, doesn’t actually support you get a lot of meaningful concepts across. For example, here’s how Honest Abe Lincoln’s Gettysburg Address would have gone if he had attempted to Tweet it from an iPhone…

4 score and seven years ago our fathers brought forth on this continent a new nation, conceived in Liberty and dedicated to the propositi

By no means actually was able to get even close to the point, was he? Hey, I even took out two commas, and I still couldn’t get to the finish of “proposition.”

Lincoln wouldn’t have been the only 1 caught in mid-sentence. Here’s how far baseball excellent Lou Gehrig’s well-known Yankee Stadium goodbye speech would have gotten via Twitter:

Fans, for the past two weeks you have been reading about a negative break I got. Yet nowadays I take into account myself the luckiest man on the face of the

On the face of the what? The clock on the wall?

To be fair, let’s get away from the speeches – they always have way too a lot set-up anyway. Let’s attempt Tweeting the 23rd Psalm – that’s a small a lot more direct:

The Lord is my shepherd – I shall not want. He maketh me to lie down in green pastures – he leadeth me beside the nonetheless waters – he restore

Wow, that’s a letdown. We’re all set up to relax in the pasture and by the nonetheless waters…ready for the fantastic, great factor that’s going to happen…and bam! We’re left bereft of restoration of whatever was going to be restored (in this case, your soul – kind of an crucial detail).

It’s kind of fascinating to put the Twitter 140 character limit on all kinds of issues – well-known songs, poems, jokes, whatever – but I’m not performing this just to play a game. I’m also carrying out it to make a quite essential point: that is, nowadays, in our constantly-communicating ADD society, it’s tough to actually put your suggestions out there in a meaningful way.

We see this in politics – the constant repetition of out-of-context sound bites that frequently trivialize a candidate’s viewpoint – and we see this in movies and Television shows, which preserve becoming edited more rapidly and more rapidly in an attempt to retain a viewer’s interest. The pace of all of our social interaction keeps accelerating to quicker and more rapidly speeds that make it increasingly tough to make anything stick beyond catch phrases and slick slogans.

So how do you have the kind of lengthy conversation you require to have in order to build your circle of influence and establish your name—to build a relationship with a prospective client or customer? How do you communicate who you are and what you have to say in a way that has lasting impact and in a way that has a lengthy marketing and advertising afterlife?

The answer lies in something basic that existed ‘way before’ our existing electronic age – a book.

THE OLDEST FORM OF SOCIAL MEDIA

I quoted the Bible prior to – and that wasn’t a random selection. Books like the Bible were the original form of Social Media. Would Christianity have grown to the size it is these days with no having the Bible as a cornerstone of the religion – a book with all the religion’s philosophy contained in it that could very easily be passed around? It would have been a lot much more difficult, at the very least. And think about the truth that, in its time, the Bible was even interactive, as prophets and apostles of the time added on to it as events kept occurring.

Books have normally been the basis of any major movement – and that reality still holds correct right now. Main motivational speakers like Anthony Robbins and Jack Canfield depend on typical book releases to continue to grow their base. And superstars in sports, politics and entertainment make it a point to get a book out, even though it’s generally ghostwritten, to expand their ‘brand’ and put out their side of the story, without a reporter or interviewer beside them prepared to immediately poke holes in it.

That’s why I say books are the oldest form of social media. Social media is anything that starts a conversation and builds a relationship – and for hundreds of years, books have prompted millions of hours of discussion, have produced relationships among writer and reader, and still do. That’s why thousands of individuals participate in social book groups all around the globe – there’s even this woman named Oprah who takes place to have a quite popular book club of her own, don’t know if you’ve heard of her…

At the same time, authors are also seen as exclusive and wise. It’s a difficult, time-consuming process to finish a tome of your own – specially when most of us genuinely don’t like to write. It just feels like leftover homework from English class in high school. That’s why most men and women would by no means feel of attempting to write a book – and any individual who really does finish one, let alone have it published, is immediately held in higher regard.

And that’s constantly a good thing.

HOW A BOOK BOLSTERS YOUR BRAND

Let’s return to what we talked about at the starting of this chapter – how challenging it is to impart your suggestions to an audience when everybody is chattering away in tiny texts and status updates on their electronic gadgets.

A book is the ideal base for you to have the conversation you want to have with folks. It gives you the chance to craft your message and have it delivered without any interruptions. When somebody reads your book, you get to go inside their head for hours and hours, so you can make your case in the most impactful way achievable – and again, no one’s there to argue against you, except the reader. You’re no longer just a sound bite or a 1-liner – you’re a person who has a fully realized vision of how some thing ought to work—you now have a “platform.” And once again, that brings you instant respect.

Of course, the argument to all that is…who has time to read anymore? People don’t want to be bogged down with a book, they want to watch what they have recorded on their DVRs, play videogames or hang out on their favorite websites, however they like to devote their leisure time.

Nicely, this is the greatest part. It doesn’t matter if men and women read your book or not.

Some will, some won’t…but preserve in mind that I stated the book was the ideal base for your conversation with men and women. But it’s definitely not the be-all and finish-all. As a matter of truth it’s actually only the beginning step to a whole world of advertising and marketing opportunities.

I usually like to use Donald Trump as an example of a guy who knows what to do with a book. The Donald puts out a new book 1, two, at times even 3 times a year. He certainly doesn’t need to have to for the money – no, he does it for his brand.

Believe about it – when you see him on Larry King Live or The View or a late night talk show, it’s normally because he’s got a new book out. It gives the show a cause to book him, it provides him a thing new to talk about and it continually refreshes his brand. He will also then generally spin off other merchandise from the book… a motivational CD, an on-line sales course, speaking engagements, and so on.

His main business might be property development, but Donald Trump does the greatest at selling Donald Trump – and he uses his books as the platform to do it. If he just came on talk shows and discussed his most current condo project…well, let’s just say he’s sharp enough not to be dull.

THE Power OF THE BOOK PLATFORM

Of course, there aren’t a lot of Donald Trumps out there – and odds are you’re not going to get oneself booked on Larry King (at least not right away!) simply since you’re not that kind of media celebrity. Again, this is not a difficulty.

So how do you leverage a book that you’ve written and published?

To Be Continued…